
Cole Hocker
A film about pushing past limits, defying expectations, and the relentless spirit that drives the athlete in all of us. It’s about determination, doubt, and the space where legends are made: the home stretch.
Kick into Zwift
Now starting at $499.99!
Now starting at €499.99!
Now starting at £579.99!
Now starting at $899.95!
Now starting at $919.99!
Now starting at ¥99,000!
Simplify your indoor training experience with KICKR CORE Zwift One and Zwift Click & Cog, enabling virtual gear shifting and offering seamless compatibility with most 8-12 speed bikes.
Choice of Champions
Congrats to Lucy Charles-Barclay on her wire-to-wire win and new course best with a 3:58:10 finish at Eagleman IRONMAN 70.3 — all powered by the precision of her ELEMNT BOLT.
What are you shopping for today?
Your Ride. Your Choice.


Ride epic
Navigate your most epic rides with the powerful new ELEMNT ACE GPS bike computer. With touchscreen convenience, a super-sized display, and ride intelligence that takes care of the details, it simplifies the adventure ahead so you can just ride.

Minimize distraction and maximize the realism of running indoors with KICKR RUN. Our smart treadmill brings cutting-edge technology and innovation to make running indoors more immersive and entertaining than ever before.
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