Choice of Champions
100 wins for Tadej! Pogi takes the stage with his ELEMNT BOLT after an all-out sprint against fierce competition, securing a milestone career win.
What are you shopping for today?
Your Ride. Your Choice.
Ride epic
Navigate your most epic rides with the powerful new ELEMNT ACE GPS bike computer. With touchscreen convenience, a super-sized display, and ride intelligence that takes care of the details, it simplifies the adventure ahead so you can just ride.
Minimize distraction and maximize the realism of running indoors with KICKR RUN. Our smart treadmill brings cutting-edge technology and innovation to make running indoors more immersive and entertaining than ever before.